5 Signs Your Brand Needs a Visual Rebrand

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Sep 19

And how a fresh look can transform your business

Rebranding isn’t just about getting a prettier logo or new color palette—it’s about evolving your business identity to match where you are now (and where you’re headed). For many creative entrepreneurs, a visual rebrand becomes necessary when your current brand no longer feels aligned with your vision, values, or audience.

So how do you know when it’s time? Start by checking in with your gut. If you're embarrassed to send someone to your website or feel like your branding “just doesn’t feel like you anymore,” that’s a big red flag. The same goes for brands that look outdated, overly DIY, or inconsistent across platforms.

Another sign? Your dream clients aren’t connecting with your current brand. If you're attracting leads who don’t feel like a good fit—or you’re not attracting much traffic at all—it could be because your visual identity is sending the wrong message.

Rebrands can also help reposition your business after a major shift. Maybe you've raised your rates, refined your offerings, changed your niche, or pivoted entirely. Your visual identity should reflect that growth—not hold you back.

At Solstice Collective, we guide creatives through rebrands that feel aligned, elevated, and grounded in strategy. We don’t just design logos—we craft identities that speak to your ideal audience and set the stage for your next level of success.

If your current brand no longer feels like home, it might be time for a change. And we’re here to help you do it with clarity, confidence, and creativity.

Wondering if it’s time for a rebrand?

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Meet Jane

Founder of Solstice Collective

Hi, I'm Jane Elzinga, the founder of Solstice Collective. Since 2019, I've been passionately helping entrepreneurs across various industries build impactful online presences through beautiful and user-friendly Squarespace websites. My experience in understanding diverse business needs and creating tailored online experiences makes me uniquely qualified to guide you through the website planning process.

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