Simple Website Changes That Drive More Inquiries

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Sep 26

Quick updates for major impact

When business feels slow or quiet, your first instinct might be to overhaul your entire website—but that’s not always necessary. Sometimes, just a few intentional updates can have a massive impact on your inquiries, engagement, and conversions.

Start with your calls-to-action (CTAs). Are they clear, visible, and placed throughout your site? Too often, CTAs are hidden at the bottom of the page or buried in a paragraph. Add bold, direct language like “Book Your Discovery Call” or “Let’s Work Together” in multiple places—especially on your homepage, about page, and services page.

Next, check your navigation. Can a new visitor quickly find what they’re looking for? Cluttered menus, confusing page titles, or too many dropdowns can lead to frustration—and bounce rates. Keep your main nav focused on the most important pages, and make your contact page accessible from every point.

Also take a look at your copy. Is it skimmable? Does it speak directly to your ideal client’s needs and goals? Strong, conversational copy builds trust and encourages action. The same goes for visuals—fresh images that align with your brand can make your site feel polished and current.

Even something as simple as updating your inquiry form (with better questions or an easier format) can lead to higher-quality leads and more conversions.

At Solstice Collective, we offer website audits and done-for-you updates that help our clients turn quiet sites into conversion powerhouses. If you're ready to attract more of the right clients without a full redesign, a few smart tweaks might be all you need.

Let’s make your site do the heavy lifting—so you can focus on what you do best.

Want more leads?

Solstice Collective reveals small but powerful website changes that can dramatically increase your inquiries. From CTAs to navigation, see how quick tweaks make a big difference.

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Meet Jane

Founder of Solstice Collective

Hi, I'm Jane Elzinga, the founder of Solstice Collective. Since 2019, I've been passionately helping entrepreneurs across various industries build impactful online presences through beautiful and user-friendly Squarespace websites. My experience in understanding diverse business needs and creating tailored online experiences makes me uniquely qualified to guide you through the website planning process.

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