The ROI of Professional Web Design for Creative Businesses

ResourcesWebsite DesignWebsite TemplatesWebsite In A Day

Sep 12

Why a DIY website could be costing you more than you think

In the early days of your business, building your own website might feel like a smart move. It’s cost-effective, it gets you online, and it scratches the itch to DIY. But as your business grows, so do your needs, and a DIY site can start to limit your success in major ways.

Professional web design is an investment that pays off through better user experience, stronger branding, and more conversions. A clunky layout, unclear messaging, or poor mobile experience can silently cost you leads you never even knew were on your site.

When you work with a design team (like ours!), you're not just paying for aesthetics. You're investing in strategy—how your site functions, how it guides users, and how it aligns with your business goals. Every element is intentional, from the fonts and colors to the site map and forms.

Think of your website like a storefront. If the lights are flickering, the shelves are messy, and the door is hard to open, how many customers will stay?

Solstice Collective helps creative businesses turn their websites into powerful marketing tools. We design with purpose so you can attract, serve, and convert your dream clients. Don’t let a DIY site hold you back from your next level.

Let’s build a website that matches your success

Let's Work Together

Our Latest On Instagram

Is your portfolio helping you book better clients, or holding you back? 😅

Most people don’t scroll through your entire site. They make decisions quickly. If your portfolio doesn’t highlight your best, most recent work, it could be costi

Looking for a Squarespace website that feels elevated and effortless?

Meet Oasis! Our Template of the Month. Inspired by luxury brands and high-end travel, this site design is perfect for businesses that want to stand out with style and ease.

✨ $50

Building trust isn’t just a nice-to-have. It’s the difference between a website visitor who bounces and a client who books.

If your website doesn’t feel credible, aligned, or easy to navigate, you’re likely losing people befo

When your clients are this happy, you know you’re doing something right. 💻❤️

We’re so grateful to work with business owners who trust us to bring their vision to life.

From strategy to final site launch, our process is built on care, c

Not sure if a template is the right move for your business? Let’s break it down.

Website templates aren’t just a shortcut, they’re a smart investment.

They help you save time and money, launch faster, and still get a beautiful, po

Meet Jane

Founder of Solstice Collective

Hi, I'm Jane Elzinga, the founder of Solstice Collective. Since 2019, I've been passionately helping entrepreneurs across various industries build impactful online presences through beautiful and user-friendly Squarespace websites. My experience in understanding diverse business needs and creating tailored online experiences makes me uniquely qualified to guide you through the website planning process.

Reach Out

Template Shop

At Solstice Collective, we believe every great idea deserves a stunning online presence. We offer professionally designed website templates for various styles and brands, perfect for launching a new business, blogging, showcasing your portfolio, or refreshing an existing site.

Featured