Why Your About Page is Your Secret Sales Tool

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Sep 5

It’s more than a bio—it’s a conversion powerhouse

Most entrepreneurs write their About Page like a résumé. But the truth is, it’s one of the most valuable pieces of real estate on your entire website. This isn’t just about credentials—it’s about connection. When visitors land here, they’re deciding whether they feel aligned with you.

A great About Page speaks directly to your dream client. It shares your mission, values, journey, and even your quirks. It lets people in. And when done well, it builds the kind of trust that leads to inquiries, bookings, and long-term relationships.

But it’s also strategic. Your About Page should include subtle calls-to-action (like “ready to chat?” or “explore our services”) that guide readers to take the next step. You want to blend personality with purpose.

Photos matter here, too. Include a professional but warm headshot, or even lifestyle images that reflect how you work. Visuals reinforce trust—and in a digital world, they’re the first handshake.

At Solstice Collective, we write and design About Pages that are both heartfelt and high-converting. If you’re ready to stop downplaying your story and start using it to sell, we’ve got you.

Is your About Page just an afterthought?

Learn how to transform it into one of your most powerful sales tools. Solstice Collective reveals strategies to boost connection and conversions through storytelling.

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Meet Jane

Founder of Solstice Collective

Hi, I'm Jane Elzinga, the founder of Solstice Collective. Since 2019, I've been passionately helping entrepreneurs across various industries build impactful online presences through beautiful and user-friendly Squarespace websites. My experience in understanding diverse business needs and creating tailored online experiences makes me uniquely qualified to guide you through the website planning process.

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